In Lushoto District, most people belong to the Wasambaa tribe, but the area is also home to various other ethnic groups. These include the Wapare, who come from the neighboring Pare Mountains, the Wakilindi, believed to be the first settlers in Usambara’s history, and the Wambughu, whose origins trace back to the Bantu migration from Ethiopia. Additionally, the Wachagga, from northern Tanzania, and people from other parts of the country have settled in Lushoto District.

The coexistence of diverse cultural backgrounds, combined with the growing influence of tourism, provides a strong foundation for cultural exchange, redefinition of cultural values, revival of traditions, and increased awareness of peaceful coexistence among people of different origins.

Many communities in Lushoto District remain deeply connected to their cultural heritage and traditional roots. However, modern influences and societal changes, particularly among the youth, have made it difficult to integrate cultural traditions into daily life. Many people lack opportunities to engage in artistic and cultural activities, which could help them develop skills, exchange ideas, and participate actively in their communities.

Music, arts, and traditional practices can foster creativity and serve as a means of self-expression. These activities also promote a sense of unity and solidarity, essential for building trust within society. Engaging in cultural traditions and reviving ancestral knowledge helps people appreciate their roots, recognize the value of their heritage, and gain confidence in their abilities, ultimately encouraging them to take initiative in improving their lives.

Our Objective

We aim to use cultural activities and arts as a tool for creativity, self-expression, peacebuilding, social integration, and the revival of traditional knowledge and cultural heritage.

Our Activities

We strive to connect the opportunities provided by tourism and visitors with the rich cultural knowledge of local communities. We collaborate with elders, traditional healers, and community initiatives to preserve and share cultural heritage with both visitors and younger generations.

Additionally, we support artists and traditional handicraft producers by helping them refine their skills, incorporate creativity into their work, and integrate their crafts into our tourism programs.

Get more information on our work and how you can be part of it!